One of the more desirable positions in business is a WIN-WIN situation. In the case of a start-up using a contract manufacturer (CM), a WIN-WIN means the CM gets everything they need to successfully create a final board on the first try, and the startup gets this done quickly and on budget. Unfortunately, in the world of Contract Manufacturing (CM) this is not often the case, and specifically with crowd funded startups, it is usually a LOSE-LOSE. To help mitigate this, Rocket EMS partnered with EMA Design Automation to come up with a systematic approach to change the often LOSE-LOSE relationship between a CM and startup to a WIN-WIN. Before we go into our methodology on how to LAUNCH a product, I need to present both point of views.
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